UX Research & Strategy
Good design starts with understanding, not aesthetics. We do the research that prevents expensive redesigns later.
- User Research - Interviews, surveys, contextual inquiry, diary studies
- Competitive Analysis - Feature benchmarking, pattern audits, positioning gaps
- User Personas & Journey Maps - Who your users are and where the friction lives
- Information Architecture - Sitemaps, navigation structures, content hierarchies
- Task Analysis & User Flows - Mapping the real paths users take to accomplish goals
- Usability Audits - Reviewing existing products for friction, confusion, and drop-off
- Product Strategy Workshops - Aligning stakeholders on priorities before design begins
- Analytics & Behavioural Review - Using existing data (heatmaps, funnels, session recordings) to find problems
Research scope is matched to the size of the decision. A landing page doesn't need a six-week research programme. A complex enterprise platform does.






