LasChat · Beta
Send bulk WhatsApp campaigns, automate chats, and drive sales.
LasChat is LasMind’s official WhatsApp Business API marketing platform in India — bulk messaging, order updates, OTPs, and a shared team inbox on the Meta Cloud API. Now in Beta.
- Beta
- Official Meta Cloud API
- Shared team inbox
- Bulk campaigns
- India BSP onboarding
By the numbers
WhatsApp that performs like a revenue channel.
500+
Clients served
98%
Average open rate
3x
Average ROI on campaigns
10M+
Messages delivered
WhatsApp Business API
Enterprise messaging the free Business App cannot do.
The WhatsApp Business API (WhatsApp Business Platform) is Meta’s enterprise messaging infrastructure. It has no built-in inbox — you access it through a Business Solution Provider (BSP) like LasMind, which provides the dashboard, chatbot builder, and integrations.
Unlimited opted-in broadcasts
Reach thousands of customers with Meta-approved templates — far beyond the WhatsApp Business App’s 256-contact broadcast lists.
Multiple agents, one number
A shared inbox lets your whole team reply on one WhatsApp Business number without sharing a phone.
Automation and CRM hooks
Chatbots, workflows, and integrations turn WhatsApp into a revenue channel, not just a chat app.
Marketing, utility, and authentication templates
Send campaigns, order updates, OTPs, and reminders with templates that meet Meta’s guidelines.
Why LasMind
From missed chats to a revenue automation system.
Most businesses using manual WhatsApp face missed messages, no follow-ups, and lost leads. LasMind turns WhatsApp into a revenue automation system — not just a chat tool.
Verified and compliant setup
Meta Business Partner status and end-to-end help with Business Verification and Green Tick (Official Business Account) applications. Support for DPDP Act 2023 and TRAI TCCCPR compliance, including consent capture and DLT registration guidance.
No-code and fully managed
We handle WABA creation, phone number registration, template approval, and API setup — no developer required for standard onboarding.
Revenue-focused automation
AI-powered chatbots, abandoned-cart recovery, and lead-qualification workflows designed to increase conversions by up to 2–3x.
Platform features
Everything you need to run WhatsApp at scale.
Campaigns, transactional alerts, AI chatbots, a shared inbox, integrations, rich media, and quality analytics — in one Beta product.
Bulk WhatsApp marketing campaigns
Send personalised promotional messages with images, videos, catalogues, and buttons to thousands of opted-in customers. Track delivery, read, and click-through rates from one dashboard.
Transactional and utility messaging
Automate order confirmations, shipping alerts, payment receipts, OTPs, and appointment reminders with Meta-approved utility templates.
AI-powered chatbot and shared team inbox
Deploy NLP-driven bots for FAQs, order status, and account lookups 24/7, then hand off to live agents in a unified inbox for WhatsApp, Instagram, and Facebook.
Seamless integrations
Connect WhatsApp with your CRM, e-commerce (Shopify, WooCommerce), helpdesk (Zoho, Freshworks), or custom APIs — plug-and-play without extra development.
Rich media and interactive elements
Send product catalogues, carousels, quick-reply buttons, and location requests to drive higher engagement.
Analytics and quality monitoring
Track message status, response rates, opt-ins, and conversation quality ratings. Identify top templates and refine campaigns in real time.
How it works
From number to live campaigns in four steps.
We guide onboarding so your team can start messaging without a developer on day one.
Connect your number
We set up your WhatsApp Business Account (WABA) with Meta on a number you choose.
Get templates approved
Our team helps you write and submit marketing, utility, and authentication templates that meet Meta’s guidelines.
Launch campaigns and automate
Upload contacts or connect the API to send personalised messages, deploy chatbots, and manage conversations from a shared inbox.
Track and optimise
Monitor delivery, read rates, and conversions to refine your strategy.
What you can do
Use cases that convert conversations into outcomes.
Bulk messaging and marketing
Flash sales, festive campaigns, product launches, win-back offers, and upsell/cross-sell messages.
Transactional alerts
Order updates, payment confirmations, OTPs, login alerts, and delivery notifications.
Customer support
Instant chatbot replies, live agent handoff, and 24/7 query resolution.
Conversational commerce
Share catalogues, recover abandoned carts, and complete sales directly within WhatsApp.
HR recruitment
Share job openings, send interview invites and offer updates, screen candidates, collect documents, and automate onboarding reminders.
Reviews and testimonial requests
Automate post-purchase review requests, collect ratings, route happy customers to GMB/Trustpilot, and handle negative feedback privately.
Pricing in India 2026
Transparent Meta rates plus a clear platform fee.
The API itself is free to access. You pay Meta for delivered messages (conversation-based pricing) plus a platform fee to LasMind. Platform fees depend on message volume, features (chatbot, integrations), and support level — with no hidden charges.
Meta’s India message rates (effective Jan 2026)
₹0.8631
Marketing
After 18% GST: ~₹1.02
₹0.115 – ₹0.13
Utility / Authentication
After 18% GST: ~₹0.14 – ₹0.15
Free*
Service (user-initiated)
After 18% GST: First 1,000/month/number from Oct 2026
Source: Meta’s January 2026 India rate card. Contact us for a custom platform quote based on your volume and features.
Client success
Results across D2C, BFSI, EdTech, and more.
LasMind has helped 500+ businesses across India transform WhatsApp from a manual chat tool into a revenue channel.
Client success metrics
- 98% average open rate on WhatsApp messages, compared with 21% for email and 13% for SMS.
- 45–60% click-through rates on interactive WhatsApp templates.
- 3x average ROI on marketing campaigns within the first six months.
- 40% reduction in customer acquisition cost for clients using Click-to-WhatsApp Ads and automated follow-ups.
- 60–90% faster response times with chatbot automation and shared inbox workflows.
Industry benchmarks that back our results
- India has 500 million+ active WhatsApp users — the largest national user base globally.
- 15 million+ Indian businesses already use WhatsApp Business accounts.
- Brands using automated WhatsApp workflows report 18% recovery of abandoned checkouts and ₹8–12 revenue for every ₹1 spent on API costs.
- The Indian WhatsApp Business market is sized at ₹4,200 crore in FY26, growing 38% year-on-year.
FAQ
Frequently asked questions
Common questions about LasChat and the WhatsApp Business API. If yours isn't here, ask us directly.
Is the WhatsApp Business API official and approved by Meta?
Yes. LasMind provides the official Meta Cloud API through a verified Business Solution Provider (BSP) setup. Your business gets a verified WhatsApp Business Account (WABA) with Meta.
Do I need a BSP, or can I use the API directly?
While Meta’s Cloud API is self-serve, most Indian businesses prefer a BSP like LasMind for faster onboarding, green-tick assistance, template approval support, chatbot builders, and compliance guidance — without hiring developers.
What is the 24-hour session window?
When a customer messages you, a 24-hour service window opens. Within this window, you can reply with any type of message (including free-form) without a template. Outside the window, you must use Meta-approved templates (marketing, utility, or authentication).
Can I use my existing WhatsApp number?
Yes, in most cases. However, if the number is currently active on the WhatsApp Business App or personal WhatsApp, it must be migrated to the API. LasMind handles the migration process for you.
How do I get the Green Tick (Official Business Account)?
The green tick is granted by Meta based on brand notability and verification. LasMind assists with the application, ensuring your Business Manager profile, display name, and documents meet Meta’s requirements.
What are the messaging limits?
The WhatsApp Business App limits broadcasts to 256 contacts per list. The API has no such cap — you can send to thousands or millions of opted-in users, subject to Meta’s quality rating and tier-based limits (which scale automatically with healthy usage).
Is WhatsApp marketing compliant with Indian laws?
Yes, when done correctly. You must obtain verifiable opt-in consent from recipients and comply with the DPDP Act 2023 and TRAI TCCCPR amendments. LasMind builds consent capture and DLT registration into your onboarding workflow.
How much does it cost to get started?
There is no setup fee for standard onboarding. You pay Meta’s per-message rates (see the pricing section) plus LasMind’s platform fee. Contact us for a quote based on your expected monthly volume. LasChat is currently in Beta.
Can I integrate WhatsApp with my CRM or e-commerce platform?
Absolutely. LasMind supports integrations with Zoho, Freshworks, Shopify, WooCommerce, WebEngage, MoEngage, CleverTap, Google Sheets, and custom APIs.
What happens if my message quality rating drops?
Meta assigns a quality rating (Green, Yellow, Red) based on user feedback (blocks, reports). A low rating can reduce your messaging limits. LasMind’s analytics dashboard helps you monitor quality and optimise templates to maintain a healthy rating.
Ready to turn WhatsApp into your highest-ROI channel?
Join 500+ businesses using LasMind to automate conversations, recover lost leads, and drive revenue on WhatsApp. LasChat is in Beta — request a free demo.